Facebook & Instagram ads specialist for brands that want to scale.
I'm Muhammad Junaid, a Meta ads specialist and media buyer. I plan, launch and scale Facebook and Instagram campaigns for eCommerce, DTC, real estate and service businesses, and I measure every campaign against the numbers that pay the bills: CAC, ROAS and MER.
Results from real ad accounts
See the full case studies and dashboard screenshots on the portfolio.
What I do in your Meta ad account
I start with an account and pixel audit, then rebuild the structure so budget goes to what is actually selling. From there it's daily optimisation, structured creative tests and steady scaling.
- Account, pixel and Conversions API audit
- Campaign structure for prospecting, retargeting and Advantage+ Shopping
- Audience research and targeting
- Creative testing: hooks, angles and formats
- Budget pacing and scaling against CAC and MER targets
- Weekly reporting in plain language
Who I work with
DTC and eCommerce brands (many on Shopify), supplement and health brands, luxury home, fitness, real estate projects that need qualified leads, and local businesses such as restaurants and grocers. I've scaled Shark Tank US brands including Hugsleep, Moment, Soupercubes and LuminAID, and run campaigns for Blueprint (Bryan Johnson) and Mira Fertility.
Why brands hire me
I lead a team of 12 media buyers at HCA Consulting Group and have managed more than $150M in ad spend over 5.5 years. Before media buying I built 50+ eCommerce stores, so I look past the ad to the landing page, tracking and checkout, because that is where many campaigns lose money.
Frequently asked questions
How much does it cost to hire a Facebook ads specialist?
It depends on your ad spend and how many accounts and creatives are involved. Message me with your monthly budget and goals and I'll suggest a setup that fits.
Do you work with clients outside Pakistan?
Yes. Most of my work is for brands in the United States, plus clients in Canada, Australia and the UAE. I work remotely and overlap with US, UK and Gulf working hours.
Can you fix an ad account that has stopped performing?
Yes. I often take over accounts mid-flight. At Coldest, my first month on the account took ROAS from 1.75× to 2.72×, and at DMoose ROAS grew 25% quarter over quarter.
Other services
Ready to grow with paid ads?
Tell me about your business, where you sell and your monthly budget. I work with brands worldwide.