Performance media buyer for eCommerce and DTC brands.
A media buyer decides where your ad budget goes and moves it every day toward what's profitable. I've done this for 5.5 years across Meta, Google, YouTube, TikTok, Snapchat, AppLovin and X, with budgets of up to $5M a month.
Results from real ad accounts
See the full case studies and dashboard screenshots on the portfolio.
Media buying vs. just running ads
Running ads is launching campaigns. Media buying is the daily work of pacing budgets, reading the data, killing losers and scaling winners across channels against a CAC or MER target. That's the part that decides whether ads make money.
Brands I've scaled
Blueprint (Bryan Johnson), Mars Men, Mira Fertility, Peach Truck, DMoose, Stemregen, Ethnik Living, Coldest, Herculous Supplements, and Shark Tank US brands Hugsleep, Moment, Soupercubes and LuminAID.
How I work
- Agree the target: CAC, ROAS or MER
- Audit tracking so the numbers can be trusted
- Build a testing plan for creatives and audiences
- Daily optimisation and budget pacing
- Weekly reporting with clear next steps
Frequently asked questions
What does a freelance media buyer cost?
It depends on ad spend and scope. Send me your monthly budget and channels and I'll propose a setup.
Do you have a portfolio?
Yes. The homepage has case studies and real dashboard screenshots from Meta Ads Manager and Northbeam, with campaign names blurred to protect clients.
Other services
Ready to grow with paid ads?
Tell me about your business, where you sell and your monthly budget. I work with brands worldwide.